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Silver Reflex (Blonde) Shampoo
This gentle shampoo frees hair of impurities while also removing and neutralising unwanted yellow  tones from grey, white, blonde or bleached hair.
Contains: Wheat proteins to protect the hair structure and provide volume. Provitamin B5 to regulate moisture. Works to leave hair with renewed shine, nourishment and vitality.
Hair Colour Trends
Platinum Blonde
Platinum blonde hair color looks great but special care should be taken if you're thinking of taking the leap and trying it. We'll give you some tips about platinum blonde hair color and show you some celebrities with sexy, captivating and daring platinum blonde hair.
Platinum blonde hair color is the lightest blond hair colour with a hint of silver, making it cool in tone yet vibrant. It will always be in fashion because it's a classic hair colour. But it can also be quite risky because harsh chemicals are involved that, if not used correctly, can damage your hair . And platinum blonde hair colour is doubly risky because it's quite an addictive hair colour too. So to prevent you ruining your hair we've got some important platinum blonde hair colouring  tips, and to inspire you we've got some pictures of celebrities with platinum blonde hair.

Platinum Blonde Hair Color : Process, Risks and Tips
If you're keen on platinum blonde hair colour the process basically involves stripping all the colour tone out of your hair. Bleach is the key ingredient which is mixed with an activator (peroxide) that gets the bleach inside the hair shaft which then dilutes all the colour molecules in your hair. The more colour molecules that are diluted, the lighter your hair will become, and since platinum blonde colour is the lightest colour you pretty much have to dilute them all! Once your hair has been lightened a toner needs to make the end result even.
Bleaching is risky- especially when the hair is lightened as much as platinum blonde colour- and so the process must be performed by a stylist. The reason it's risky is because bleach is an “active” agent, meaning that its effect will continue if not removed from the hair. Therefore the use of bleach  needs to be constantly monitored by a professional. This also means that it's very important to consider the health of your hair before bleaching; for instance it's not a good idea to apply bleach to very dry or damaged hair.

Maintaining Platinum Blonde Hair Colour:
If you've had a chat with your stylist and decided to go ahead and get a professional to colour your hair platinum blonde, and you've made it through the bleaching process, well you're probably looking pretty damn hot. Now, to keep your platinum blonde hair looking great here are a few simple maintenance tips:
·Spray-in conditioners and conditioning treatments should be used regularly to keep your hair moisturized.
·Use hair care products specifically for coloured hair; for example shampoo for platinum coloured hair can help neutralize yellow tones and prevent brassiness, and a color protecting conditioner  can help maintain the brightness of your platinum hue.
·You'll need regular touch ups on your roots.
·Always use heat protection treatments before blow-drying/using a straightening iron - especially after bleaching since your hair could be more fragile than usual.
Platinum blonde hair color is sexy, captivating and daring; it's “out-there” just like red hair colouring . Like any new hair color, the key to making platinum blonde hair work for you is research- you need to research the risks involved and the process and you need to have a long thorough talk with your stylist as well. Good luck!